Yes. This is what we need. Definitely. We need wise and genuine guidance. We need a dose of almost visceral motivation to recognize and seize those precious and oft overlooked opportunities handed us so infrequently by cruel fate. We need that swift spiritual boot to the head that brings enlightenment and changes our world forever.
We need it. And we need Levi Strauss & Co to give it to us.
Yes, "Go Forth," Levi's newest ad campaign, has finally come to save us all. This commercial, of course you realize, is why Rome fell. Touting "Love Is a Battlefield"-like sentiments, it encourages one to live a strong, independent life, with integrity. By wearing the same jeans everyone else is wearing, made by a sweatshop worker getting five cents an hour who got the job when the company moved all their production overseas firing oodles of factory workers who'd been serving the company for decades. (Fun fact: Levi's at one time in the 90's led the industry in fines related to labor law infringement overseas! Integrity! You're wearing it!) So. To sum up:
When you're setting your spiritual compass by a monster corporation frequently found en flagrante delecto with Wal-Mart (union busting sack-cheeses that they are, and no, I won't link that for you, FLUID) and known for anally raping their employees to keep their coffers up, you know it's time to start waving that thing in a figure 8 motion to re-calibrate.
No comments:
Post a Comment